‘The Netherlands is very much aligned with the UK'

Founded in 1978, Routeco is a distributor of industrial control systems and automation products to machine builders, systems integrators and large factories. In October 2013, it set up Routeco BV in Best, near the Brainport Eindhoven Region.



“We have a very strong business in the UK and now we’ve successfully established a similar set up in the Netherlands. We chose Best, in the Brabant region, partly because our supplier, Rockwell Automation, has their European warehouse there but also for the excellent transport links and concentration of potential customers along this southern Netherlands corridor. Looking to the future, the proximity to other markets in the Benelux region is an added bonus. Brabant was an obvious choice for us; we did not really need to consider any alternatives,” explained Tony Usher, Group Operations Director for Routeco.

“We have found the Netherlands a very easy place to do business. It is very much aligned with the UK in terms of the business culture, attitude and even the language. The Dutch are open-minded people — that’s refreshing and means we’ve been accepted readily, with no barriers to doing business,” said Usher.

“In short, the Netherlands Foreign Investment Agency (NFIA) and BOM, together provided a great interface; we felt that we had a local person on the ground when we were not yet in the country and that was very useful in early stages. In all our meetings they were enthusiastic, welcoming and did everything they could to make it an easy transition. We’re pretty self-sufficient now,” concluded Usher, “but their input has been invaluable.”

May 2014

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